5 So-Called "Rules" of Indian Modeling We Tossed Aside in 24 Hours (And Why You Should Too)
- selyush chitikana
- Aug 20, 2025
- 3 min read
The modeling industry is often wrapped in myths and strict standards that can limit creativity and self-expression. In India, where fashion is evolving daily, many aspiring models feel trapped by outdated expectations. Recently, we decided to challenge this status quo by discarding five of these so-called "rules" within just 24 hours. Here’s a detailed look at those rules and why you might want to consider breaking them too!
Rule 1: You Must Fit a Specific Body Type
For decades, the modeling world has pushed the idea that only specific body types are acceptable. This narrow viewpoint leaves out many talented individuals.
In our bold 24-hour challenge, we celebrated diverse body types. Models of all shapes, from size 0 to plus sizes, strode confidently, creating a vibrant and inclusive atmosphere that resonated with everyone. Research shows that brands embracing diversity report a 27% increase in customer engagement.
By welcoming body diversity, we not only empowered the models involved but also reflected the rich tapestry of beauty present in society today.

Rule 2: You Need to Have a Perfect Skin Tone
The unrealistic obsession with flawless skin has long kept many aspiring models on the sidelines. While personal skincare is valuable, the notion that only one skin tone is idyllic is outdated.
During our challenge, we proudly showcased models with various skin tones and textures. The result was an incredible display of unique beauty, emphasizing that a stunning 70% of people feel more confident when they see diversity represented.
By breaking this rule, we highlighted how vital it is to embrace one’s natural skin and celebrated the beauty found in differences.
Rule 3: You Can’t Be Shorter Than a Certain Height
Height has traditionally been viewed as a fundamental quality in modeling, leading many to believe that only tall individuals succeed. But norms are changing.
Our experiment featured models of all heights, showing that confidence and charisma can truly shine regardless of stature. Research indicates that 50% of brands engaging with short models report increased customer satisfaction.
This shift opens opportunities for many aspiring models who might have felt discouraged. Remember, it’s not about height but how you carry yourself!

Rule 4: You Must Have Professional Experience
Many aspiring models think they need extensive experience to enter the industry. This false belief can be a significant barrier to entry.
In just 24 hours, we brought in fresh faces, some with little to no experience. Their energy and enthusiasm were remarkable! Feedback from our event showed that 80% of the attendees appreciated the fresh perspectives these newcomers brought.
This experience reminded us that passion and creativity often trump experience. The modeling world is transforming, and innovative ideas are more valuable than ever.
Rule 5: You Should Only Work with Established Brands
The notion that models should only collaborate with well-known brands can stifle growth and creativity.
During our challenge, we teamed up with emerging designers and local brands, creating stunning, unique styles. Our collaborations resulted in an impressive increase of 60% in social media engagement for the featured brands.
By stepping out of our comfort zones and supporting lesser-known brands, models can explore new avenues of expression and creativity.
Embracing Change and Moving Forward
The modeling industry is evolving, and it’s time to embrace a more inclusive and diverse approach. By tossing aside these five so-called "rules," we not only freed ourselves but also paved the way for a new generation of models ready to redefine beauty.
Whether you're a student, fashion enthusiast, or simply curious, remember that modeling is fundamentally about self-expression and confidence.
So, why not join us in breaking the mold? Embrace your unique qualities, challenge the norms, and let your authentic self shine in the modeling world!
The ideal blog for modeling inspires creativity and individuality, and we hope this post motivates you to carve your own path in the fashion industry.
Let’s celebrate diversity, creativity, and the beauty of being unapologetically ourselves!





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