How to Market Yourself as a Model in the Digital Age

In the digital age, marketing yourself as a model goes beyond traditional methods. With the rise of social media, online portfolios, and digital platforms, building your personal brand as a model has become easier, yet more competitive. Here’s a guide on how to effectively market yourself in this new digital landscape:

1. Build a Strong Online Presence

The foundation of marketing yourself in the digital age starts with creating a strong online presence. This includes having professional profiles on major platforms like Instagram, LinkedIn, and modeling-specific sites.

IncluModels Models should curate their online profiles with high-quality photos, bios that highlight their skills and experiences, and active engagement with followers. At IncluModels, we help models create cohesive online identities that attract attention from brands and agencies.

2. Create a Professional Portfolio

A digital portfolio is essential for any model looking to be discovered. Your portfolio should showcase a variety of shots that demonstrate your versatility. These can include headshots, fashion shots, editorial spreads, and commercial work.

IncluModels We help models build dynamic, diverse portfolios that reflect their range and appeal to different clients in the fashion, commercial, and editorial sectors.

3. Leverage Social Media

Social media is one of the most powerful tools for models. Platforms like Instagram and TikTok allow models to showcase their work, interact with fans, and connect with industry professionals.

IncluModels  We encourage models to post regularly, use relevant hashtags, tag brands and photographers, and engage with their audience. Consistent and authentic content creation can help increase visibility and attract opportunities.

4. Collaborate with Photographers and Creatives

Collaborating with talented photographers, stylists, and makeup artists allows you to build your portfolio with high-quality, creative images. These collaborations not only enhance your portfolio but also expand your network.

IncluModels  We organize shoots and collaborations that help models gain experience and exposure, working with industry professionals who align with their personal brand .

5. Utilize Digital Modeling Platforms

There are several online platforms and agencies where you can showcase your work and get discovered. These platforms often allow you to submit your portfolio directly to modeling agencies, brands, and photographers.

IncluModels  We guide models on how to use online platforms effectively, ensuring their portfolios are well-presented and competitive for agency submissions and client bookings.

6. Engage with Brands Directly

Don't wait for brands to find you. Actively engage with brands and designers by commenting on their posts, tagging them in relevant content, and sending direct messages to introduce yourself.

IncluModels Building relationships with brands on social media can increase your chances of being noticed and even booked for collaborations or campaigns.

7. Network with Industry Professionals

Networking remains a key element of building a successful modeling career. Engage with photographers, other models, agencies, and influencers. Attend digital and physical fashion events, and build relationships with professionals who can help further your career.

IncluModels We facilitate networking opportunities for models, helping them connect with key industry figures and get exposure in the fashion and modeling world.

8. Maintain Consistency and Professionalism

In the digital space, consistency is key. Ensure that your online presence reflects your professionalism. This includes your communication style, the quality of your posts, and your general interaction with the industry.

IncluModels  We emphasize the importance of maintaining a professional demeanor both online and offline. Models who present themselves consistently and professionally are more likely to be taken seriously by agencies and clients.

9. Engage with Your Audience

Building a loyal and engaged audience can help you stand out in the crowded digital space. Respond to comments, messages, and engage with your followers to build a supportive community.

IncluModels We help models understand the importance of engagement in building their brand, and offer tips on how to connect with followers while maintaining authenticity.

10. Stay Updated with Trends

The digital space and the fashion industry evolve constantly, so staying updated with current trends is essential. This includes keeping an eye on new platforms, trends in fashion, and changes in social media algorithms.

IncluModels  At IncluModels, we keep models informed about the latest industry trends and how to adapt their personal brand to stay relevant and visible.