The Pivot
- selyush chitikana
- 4 days ago
- 4 min read
🎧 Listen to this story
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It Started in a Lab
Selyush Chitikana wasn't supposed to be here.
Not in the creative industry. Not building platforms. Not connecting models with brands or helping studio owners reimagine their spaces.
He was supposed to be in biotech.
That was the plan. The safe path. The logical trajectory.
But sometimes, the most revolutionary things happen when someone walks away from what they were "supposed" to do.
The Quiet Frustration
Here's the thing about pivots.
They don't happen overnight. They simmer. They build. They start as a whisper you try to ignore until one day, the whisper becomes impossible to silence.
For Selyush, that whisper was a question:
Why is opportunity so fragmented in the creative industry?
He saw it everywhere. Talented creators struggling to find the right platforms. Brands searching endlessly for authentic voices. Studio owners with beautiful spaces sitting empty during "quiet hours." Photographers with vision but no stage.
Everyone was working hard.
But everyone was working in silos.
The Problem Nobody Was Solving
The creative industry is massive.
Yet somehow, it operates like a thousand disconnected islands.
Models waiting for agencies to notice them.
Brands relying on outdated networks to find talent.
Studio owners watching their spaces go unused.
Photographers chasing gigs instead of creating art.
Selyush Chitikana didn't just see the problem.
He felt it.
And that's different.
Seeing a problem makes you aware. Feeling it makes you act.
Walking Away
Leaving biotech wasn't easy.
It never is when you're walking away from certainty toward something that doesn't exist yet.
But Selyush understood something most people miss:
The biggest risk isn't pivoting. It's staying still when everything inside you says move.
So he moved.
Not with a massive team. Not with venture capital. Not with a guaranteed roadmap.
He moved with a vision.
One ecosystem. One connected space. One stage for everyone who deserved to be seen.
Building From Scratch
There's a certain kind of madness in building something from nothing.
You have to believe in what doesn't exist yet. You have to convince others to believe too. You have to keep building even when the results aren't immediate.
Selyush Chitikana built IncluHub brick by brick.
Not as a company.
As a belief system.
The belief that:
Opportunity shouldn't depend on who you know.
Talent deserves a stage, not a waiting room.
Spaces aren't meant to be rented. They're meant to become something.
That last one became a philosophy:
Don't rent your space. Become a stage.
The Ecosystem Takes Shape
What started as an idea evolved into something tangible.
IncluHub became the ecosystem Selyush wished existed when he first looked at the creative industry's chaos.
Then came IncluStudios (@inclustudios) : a marketplace where high-end brands and creators converge. Not a directory. Not a listing site. A stage.
A place where talent isn't hidden behind algorithms or gatekeepers.
A place where brands find exactly who they're looking for.
A place where the connection happens organically, beautifully, efficiently.
IncluCertified Goes Live
But Selyush wasn't done.
He looked at studio owners. Photographers with gorgeous spaces. Creative hubs with untapped potential.
And he asked another question:
What happens to all those quiet hours?
You know the ones. Early mornings. Late afternoons. The windows when the space sits empty, waiting.
IncluCertified was born from that question.
And it's officially LIVE.
Studio and space owners can now transform those "Exclusive Windows" into something powerful. Top-tier creators walk through the door. Premium content gets made. The space becomes more than four walls.
It becomes a stage.
The Vision: Accessible Opportunity
Here's what makes Selyush Chitikana's story different from most founder narratives.
This isn't about disruption for disruption's sake.
It's about access.
The creative industry was built on gatekeeping. Who you knew. Where you lived. Whether someone decided you were "ready."
IncluHub exists to change that.
Creators onboard for free.
The first 20 brands get 6 months of free premium access to IncluStudios and the IncluHub ecosystem.
Studio owners unlock new revenue streams without losing control of their spaces.
Everyone gets a seat at the table.
Everyone gets a chance to be seen.
Why This Matters Now
We're living in an era where content is currency.
Brands need authentic voices. Creators need legitimate platforms. Studios need sustainable models.
The old ways : fragmented, gatekept, inefficient : don't work anymore.
Selyush Chitikana saw that before most people did.
And he built the solution.
Not from a corner office.
From conviction.
The Pivot Wasn't a Departure
Here's the beautiful irony.
Selyush didn't really leave biotech behind.
He applied the same rigor. The same systematic thinking. The same obsession with solving problems that actually matter.
He just pointed it somewhere new.
At an industry that needed fixing.
At creators who needed a stage.
At spaces that needed purpose.
At a future that needed building.
What Comes Next
The story isn't over.
IncluHub is growing. IncluStudios is expanding. IncluCertified is live and onboarding studio owners who want to transform quiet hours into creative moments.
And Selyush Chitikana is still building.
Still asking questions.
Still refusing to accept that fragmentation is just "how things are."
Because the best founders don't accept the status quo.
They pivot away from it.
Your Stage Is Waiting
Whether you're a creator looking for your first opportunity, a brand searching for authentic talent, or a studio owner wondering what to do with those empty hours :
This ecosystem was built for you.
Not by a corporation.
By someone who saw the problem, felt the frustration, and decided to fix it.
Join the movement.
👉 Creators: Onboard for free at www.incluhub.in : own your presence, access the talent portal, connect with brands, and unlock unlimited studio usage.
👉 Brands: Be one of the first 20 to claim 6 months of free premium access to IncluStudios and the full IncluHub ecosystem.
👉 Studio Owners: IncluCertified is LIVE. Turn your Exclusive Windows into premium creative moments.
The Takeaway
Pivots aren't failures.
They're recalibrations.
Selyush Chitikana walked away from biotech not because he couldn't succeed there, but because he saw something bigger that needed building.
The creative industry was fragmented.
He's connecting it.
Opportunity was gatekept.
He's opening the doors.
Spaces were being rented.
Now they're becoming stages.
That's the pivot.
That's the vision.
That's IncluHub.
Ready to be part of something revolutionary? Visit www.incluhub.in and step onto your stage.
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